MELBOURNE | When you walk into a bottle shop, are you overwhelmed and confused by all of the options on the shelves? If so, Drop Shop is for you. It’s a new bottle shop in Brunswick East that’s “designed like Aesop, run like a Japanese 7-Eleven, and organised to take the guesswork out of buying booze”.
It’s from Dan Sims, founder of Pinot Palooza, drinks retailer Courtney Keegan, and Luke McKinnon of communications agency, Common State. The concept, once you see it in person, makes a lot of sense. Drinks are organised by occasion and price, rather than style. Whites on one side and reds on the other, each with fridges labelled “Today ($)”, Party ($$)”, and “Fancy ($$$)”. There’s also a “Make It Rain” fridge, and a small selection of non-alcoholic options, beer, premixes, and spirits.
There’s around 150 different bottles on offer at any given time, with a strong focus on independent Victorian producers. The relatively small selection is in many ways a plus. Given the pedigree of the team behind Drop Shop, you know it’s all killer with no filler. You’ll find quality at all levels, no matter the price or occasion point you’re looking for. If you need help, the super knowledgeable staff are happy to help you find the right wine, and are able to talk through things in a way that makes the entire experience approachable.
Drop Shop
70 Lygon Street
Brunswick East
Victoria 3057
Australia
Telephone: n/a
E-mail: [email protected]
Website
Open
Mon – Thu: 11:00am to 9:00pm
Fri – Sat: 11:00am to 10:00pm
Sun: 11:00am to 8:00pm