Welcome to our San Francisco City Guide. San Francisco is one of the most beautiful big cities in the USA, with luscious greenery, colourful architecture, rolling hills, and sweeping views (when the fog lifts) across the Pacific Ocean. It’s a city that’s always done things its own way, and a liberal, counter-culture mentality permeates the place. The tech boom and gentrification have altered the face of the city but this doesn’t mean that it’s not still recognisably San Francisco. It divers neighbourhoods offer quality produce driven food, alternative shops, a thriving arts scene and more.