NEW YORK CITY | Let’s get one thing straight from the outset – The Bagel Store in Williamsburg is not where you go to find New York’s best bagel. It’s not even where you go to find a top 10 bagel in this city. Why would you come here then? Because it’s home to the famous Rainbow Bagel.
Owner Scot Rossillo has been making all kinds of visually interesting creations for over 20 years, but recently his neighbourhood bagel shop became the kind of place that tourists line up for over an hour. Specifically, they come for the multi coloured, striped bagels which are coloured with food dye and resemble play dough. The process involves dyeing the dough with bright food coloring, separating the various colors in different piles, layering them on top of each other, and then rolling them into one multicolored string.
There’s no doubting that these things look fantastic, but do they taste any good? Well to us they taste like a good bagel that’s somewhat on the sweet side. Not a great bagel, not a bad bagel, but a decent bagel. For those who want to complete the visual effect there are fillings like Funfetti cream cheese and cannoli cream cheese, along with more traditional fillings like regular cream cheese, smoked salmon, lox, eggs, jelly, peanut butter and the like.
So should you come here? Well that depends. If you’re in the area and feel like a bagel, or want something that’ll look impressive on Instagram, an affordable $3.95 makes it worth it. If you’re not nearby though, there are plenty of other places doing bagels that are either better or just as good all over town.
The Bagel Store
754 Metropolitan Avenue
New York 11211
Sun – Sat: 7:00am to 6:00pm