Food Assembly, Shop & Support Local Producers

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food assembly shop support local producers

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food assembly shop support local producers

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food assembly shop support local producers

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food assembly shop support local producers

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food assembly shop support local producers

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LONDON | Do you enjoy fresh local produce, the kind which can’t be found in your typical supermarket, but dread the weekend crowds in artisan markets? Well, The Food Assembly may be just the thing for you. We went to the Food Assembly launch party in Kings Cross to see what it wasall about, and were immediately sold. The concept is simple – make an online purchase of local produce, then collect your order at a set time and location in a neighbourhood close to you. There are Food Assembly locations throughout the UK, and each location has a slightly different range of products available.

The Assembly location that we visited was at King Charles I, a local community pub in Northdown street. The moment we stepped inside the pub, we were immediately overwhelmed by a warm fuzzy feeling of joining in with real, local people. The King Charles I Assembly has 19 local producers, offering 280 products. A variety of goodies was laid out on the desks running around the pub for the launch, from boxes of fresh vegetables, and wholesome looking loaves of bread, to things like milk, smoked fish, snack bars, chocolates, juices and ales. Many of the producers, growers and artisans were present at each stall, and they proudly handed out the boxes of pre-ordered food while sharing their stories. It was a very friendly, community-based atmosphere. We did not make any online orders beforehand, of which we immediately regretted, eyeing all the delicious looking options laid before us, reserved for others who had ordered.

Thankfully there were generous samples on offer, so we were happily munched away as we chatted with the farmers and producers. Their eyes sparkled as they talked about how they produced the food, or how they came up with a particular recipe. We were particularly engrossed by beekeeper Sharon Bassey, who looks after bee hives across London, who told us about the difference between her honey flavours. We also loved talking to Elizabeth and Shirley from Thirsty House Kombucha, who started home brewing kombucha to improve their poor digestive health. Now both of them sell their kombucha across the UK.

Sophie, the co-organiser of the Kings Cross Assembly, told us that the Food Assembly model is a win-win for both local grocers and food producers. Sellers bring with them the exact amount of product to satisfy the orders placed, avoiding any waste, and they get a fair income. Shoppers meanwhile, enjoy the hassle-free online shopping, get to know the people behind their foods and meet a few more resident from their part of town. We ended the afternoon with a few pints outside the pub, and went away with a dozen recipes. Next time, we’ll be sure to place an order. Who would have thought grocery shopping could be this fun?

Visit the Food Assembly website to find more about Food Assembly in your area.

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