“Frock Up” This October To Raise Research Funds For Ovarian Cancer

AUSTRALIA | This October, or “Frocktober“, is your chance to help raise awareness and money for research into Ovarian Cancer in a fun way. The Ovarian Cancer Research Foundation Inc (“OCRF”) is Australia’s pre-eminent body supporting ovarian cancer research. Their goal is to increase awareness of the need to raise vital research funds for the development of an early detection test that will ultimately save women’s lives.

Ovarian cancer claims the life of one woman every 10 hours in Australia. There is no early detection test. There is no cure. This disease affects women of all ages. To help change this, OCRF needs as much money to fund their research as possible. This October, they are looking to raise at least $500,000.

To help OCRF change the statistics and make a difference to future women’s health, they are encouraging corporate Australia and the community at large to join us during the month of October and get involved in Frocktober. This year’s campaign is proudly supported by the OCRF’s Creative Patron, international fashion illustrator, Megan Hess, who has illustrated some beautiful and empowering ladies to be the faces of Frocktober. The artwork featured in this post is that of Megan’s.

Here are 3 ways that anyone (men and women) can get involved:

  • Challenge 1 – Wear a frock every day for the month of October
  • Challenge 2 – Frock up to fundraise every Friday in October
  • Challenge 3 – Host a fabulous one off Frocktober event

Visit www.frocktober.org from Monday 15 August 2016 for further information about the Frocktober challenges, suggested themes for the 31 day challenge or to be one of first to register your support.

Also don’t forget to share your favourite frocks with everyone involved via social media by using #frocktober2016.

frocktober 2016


Paul founded The City Lane back in 2009 as a place to share photos of his travels around Europe with friends and family. The City Lane might have changed quite a lot since those early days but one thing that’s remained constant is Paul’s passion for food, travel and culture, and a desire to photograph and write about his experiences. Paul has a strong inquisitive nature that drives him to look beneath the surface in order to discover what really makes a city and its people tick, and what better way to do this than over a good meal or drink, with a city’s locals, at places that people who live in that city actually frequent. Paul is also a co-host of The Brunswick Beer Collective, a podcast that may or may not actually be about beer.


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