Help Wildlife On The Brink Of Extinction With Edge Pledge

edge pledge

AUSTRALIA | Did you know that Australia has lost 30 mammals since European settlement and more than 1,700 native Australian animals and plants are officially on the brink of extinction? Sam Marwood, an environmental scientist with over a decade’s experience in policy, planning and managing Victoria’s natural environment does and, after years of observing insufficient funding for environment solutions, came up with Edge Pledge.

Edge Pledge is a challenge based online app that helps raise money for wildlife on the brink of extinction by inspiring users to do something ‘out of the ordinary’. Users, or ‘Extinction Fighters’, find 3 unique challenges before getting their family, friends and fans to vote by pledging a donation to see the Extinction Fighter do the challenge they most want to see them do. After a few weeks of voting, the Extinction Fighter then completes the challenge, documents their experience with video or photos, and posts them on their social media to show those who pledged money how they were put ‘on the edge’.

Donations go to wildlife projects run by Edge Pledge’s ten environment partners – which include Taronga Zoo, Zoos Victoria, Mt Rothwell Conservation Centre, Conservation Volunteers Australia and Greening Australia – to help bring 16 wildlife back from the brink.

It’s a fun idea and a different way to raise money for a great cause. To find out more and to get involved visit the Edge Pledge website.

Paul founded The City Lane back in 2009 as a place to share photos of his travels around Europe with friends and family. The City Lane might have changed quite a lot since those early days but one thing that’s remained constant is Paul’s passion for food, travel and culture, and a desire to photograph and write about his experiences. Paul has a strong inquisitive nature that drives him to look beneath the surface in order to discover what really makes a city and its people tick, and what better way to do this than over a good meal or drink, with a city’s locals, at places that people who live in that city actually frequent. Paul is also a co-host of The Brunswick Beer Collective, a podcast that may or may not actually be about beer.


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