Mr Felix: Store Launch

mr felix website store launch

Mr Felix have today (28 Jan 2015) launched their website and online store ( Mr Felix is a Melbourne, Australia based retailer of quality tea and coffee and tea and coffee equipment from around the world.

What makes this launch of particular significance to me is that it’s actually a venture between my wife Lauren and I. As regular readers of The City Lane are aware, Lauren and I are lovers of all things food and travel, with a particular interest in tea and coffee. Last year, after travelling to Japan and discovering an array of amazing tea and coffee equipment we made the decision to take the plunge and start our own business, traveling the world in search of the best products to bring to our customers.

The name, Mr Felix, comes from the Latin “Arabia Felix”, which was the old name for what is today known as Yemen, the birthplace of coffee as we know it today. The tea leaf within the coffee bean denotes the core of what Mr Felix is about, with the olive colour evoking a sense of nature and quality.

To being with, a range of coffee and tea equipment from Japan, Italy and the USA is available at Mr Felix. Products from other countries, as well as a range of high quality Mr Felix branded tea and coffee will become available later on this year.

Readers of the City Lane need not fear, this website will not become a promotional mouthpiece for the business however we certainly wanted to let you know about the launch. At the moment, Mr Felix is only shipping to Australian addresses however global shipping will become available in the future. Check out the website and let us know what you think!

mr felix website store launch

mr felix website store launch

Paul founded The City Lane back in 2009 as a place to share photos of his travels around Europe with friends and family. The City Lane might have changed quite a lot since those early days but one thing that’s remained constant is Paul’s passion for food, travel and culture, and a desire to photograph and write about his experiences. Paul has a strong inquisitive nature that drives him to look beneath the surface in order to discover what really makes a city and its people tick, and what better way to do this than over a good meal or drink, with a city’s locals, at places that people who live in that city actually frequent. Paul is also a co-host of The Brunswick Beer Collective, a podcast that may or may not actually be about beer.


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