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AUSTRALIA | If we were to tell you that Moo Brew were releasing a Giant Lobster Ale, you’d probably assume they were talking about a beer that had lobster in it right? Well we did, when we first received the press release, but you’ll be happy to know that the Giant Lobster Ale is actually a refreshing, lobster-free beer that’s being brewed by Moo Brew in conjunction with The Wilderness Society.
Why is this happening? Well the Tasmanian Giant Freshwater Lobster is an extraordinary animal. The world’s largest freshwater invertebrate, they can grow to the size of a small dog, live for 4 years and are only found in the streams of northern Tasmania. Legend has it that back in the day, they’d crack the beers of local bushmen with their giant claws. Today, the Tasmanian Giant Freshwater Lobster is at risk of extinction due to logging and land clearing of its natural habitat, which is currently unprotected by legislation.
Todd “The Lobster Man” Walsh is a aquaculturalist (and a brewer) and has spent more than twenty years studying the Tasmanian Giant Freshwater Lobster in in Northern Tasmania and says that the most important action to save the Lobster is to create permanent safe havens in the forests and rivers to protect against damaging threats like logging and land clearing. A new national Lobster recovery plan, signed off by Federal Environment Minister Josh Frydenberg, is the best opportunity for ensuring these safe zones are created.
When the Wilderness Socieity approached Hobart-based Moo Brew with the idea of brewing a beer to help raise funds towards promoting the conservation of the Tasmanian Giant Freshwater Lobster, they keen to get involved, and the campaign was born. Minister Frydenberg will be sent the first case of Giant Lobster Ale as a friendly reminder to sign off on the recovery plan over a cold one, and all profits from Giant Lobster Ale will go into the program to protect the endangered creature.
To get involved, check out the Pozible campaign here. In the meantime, here’s a video all about the campaign.