By Frey, East Melbourne (Online)



by frey east melbourne



by frey east melbourne



MELBOURNE | There’s something a bit special about a Swedish cinnamon roll, or kanelbulle as it’s known in its homeland. No one quite knows when the kanelbulle was invented, but it’s so popular in Sweden that it has its own national day (October 4).
Freya Flavell, who hails from the UK, moved to Melbourne to be with her partner a little while back, and lost both of her casual jobs when the first COVID-19 lock-downs hit. Not having permanent residency means that she’s not entitled to government support. In response, she started By Frey, selling kanelbulle, that she learned to make whole working at London’s Pavilion Bakery, to friends. The response was positive, and now Freya supplies three cafes, and sells direct to the public.
There’s three varieties on offer, and Freya was nice enough to gift me one of each. There’s the traditional cinnamon (my favourite), along with cardamom (another traditionally commonly used spice), and turmeric (a modern, non-traditional twist). They’ve all got a wonderful spice profile, and sweet, buttery deliciousness. The texture is perfectly dense yet fluffy. Very moreish.
Delivery is limited to and around the Eastern suburbs at the moment. If you want to place an order, just flick Freya an e-mail.

By Frey

Online Meal Delivery
East Melbourne
Victoria 3002

Telephone: n/a
E-mail: [email protected]

Mon – Sun: 24 hours a day

Paul founded The City Lane back in 2009 as a place to share photos of his travels around Europe with friends and family. The City Lane might have changed quite a lot since those early days but one thing that’s remained constant is Paul’s passion for food, travel and culture, and a desire to photograph and write about his experiences. Paul has a strong inquisitive nature that drives him to look beneath the surface in order to discover what really makes a city and its people tick, and what better way to do this than over a good meal or drink, with a city’s locals, at places that people who live in that city actually frequent. Paul is also a co-host of The Brunswick Beer Collective, a podcast that may or may not actually be about beer.


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