Nutella Popup Comes To Melbourne

MELBOURNE | Yes you heard right, there’s a Nutella Popup and it’s coming to Melbourne. The City Lane has been planning a popup for a little while and after several months of trying out recipes and using our secret tasting panel (ok, our mates) to help refine things, we are ready to unleash our creations on the Nutella crazed public. This isn’t sponsored by Nutella, it’s just us sharing something we love with all of you (well actually all of us except Lauren – despite being the one who came up with the recipes she ironically has a severe nut allergy).

On Saturday 12 September from 9:00am we will be taking over the front window of The Alehouse Project, which opens onto Lygon Street in Brunswick East. Here’s the deal – $10.00 gets you a Nutella “bento box” which contains one each of:

  • Nutella Peanut Butter S’mores
  • Nutella Salted Caramel Chocolate Truffle
  • Nutella & Maple Syrup Tart With Smoked Hickory Italian Meringue

nutella popup melbourne

nutella popup melbourne

nutella popup melbourne

Trust us, all 3 of these creations are as good as they sound. Be quick though, as there will only be 500 bento boxes available and when they’re gone, they’re gone. It’s takeaway only until the Alehouse opens up at midday – from then you’re more than welcome to enjoy your bento box inside, and maybe a craft beer or wine too.

We will also be serving up Japanese style V60 pour over coffee for $3.00 a cup using the delicious Hey Daddy filter blend from Padre Coffee.

Something else that we will be doing is to share video of the behind the scenes going ons in the days leading up to, and on the day of, the Nutella Popup. Follow us on Snapchat (thecitylane) to get a sneak peak us attempting to put this thing together.

We’re really excited about our first popup and would love to see you on the day. Oh and one more thing, it’s cash only. Buon appetito!

nutella popup melbourne

Nutella Popup

When: Sat 12 September, from 9:00am

Cost: Nutella Bento Box $10.00; Filter Coffee $3.00. Cash Only. Limit 1 box per person.

Where: The Alehouse Project. 100 Lygon Street, Brunswick East

Paul founded The City Lane back in 2009 as a place to share photos of his travels around Europe with friends and family. The City Lane might have changed quite a lot since those early days but one thing that’s remained constant is Paul’s passion for food, travel and culture, and a desire to photograph and write about his experiences. Paul has a strong inquisitive nature that drives him to look beneath the surface in order to discover what really makes a city and its people tick, and what better way to do this than over a good meal or drink, with a city’s locals, at places that people who live in that city actually frequent. Paul is also a co-host of The Brunswick Beer Collective, a podcast that may or may not actually be about beer.


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