AIZUWAKAMATSU | Nagatoya is a sweet shop that’s over 170 years old. It opened during the Edo period, when one of Aizuwakamatsu’s feudal lords ordered a small sweet maker to start making affordable sweets for the common people. These Aizu Dagashi (cheap confectionery) were enjoyed by everyday people as snacks or during festivals, and were different than Wagashi (traditional Japanese sweets), which were made for nobility.
Being in the business for as long as Nagatoya has, it’s no surprise that they produce some of the best Aizu Dagashi in town. There are a lot of pretty, enticing sweets presented in the shop, and it’s hard to know what to get. Our advise is to use your eyes, and go for the one that looks most appealing to you, as it’s unlikely you’ll go wrong no matter what you buy. Especially keep an eye out for seasonal delicacies, such as sakura (cherry blossom) desserts during spring, and good luck charms, such as Daruma candy, which are sculpted candy on a stick, based on a popular image of the meditating founder of Zen, and help you to “never give up” in achieving your goals.
Fukushima Prefecture 965-0044
Telephone: 0242 29 7070
Mon – Sun: 9:30am to 5:30pm