MELBOURNE | The launch of Fitzroy hotel, StandardX Melbourne, in 2024 was The Standard Group’s first foray into the Australian market. It was their first ‘X’ hotel, the suffix signifying a younger, rebellious take on the Standards typical hotel. It was also a necessity to differentiate the hotel from longstanding Fitzroy pub, The Standard. I was invited in recently to stay a night at the hotel, and to also check out the relaunched restaurant offering, Bistro X, and rooftop bar, On Top.
Interiors were designed by Melbourne-based studio Hecker Guthrie. Various spaces fit in with Standard’s broader portfolio, with a local angle. It’s a blend of locally sourced natural materials and industrial rawness, showcasing local artisans. Woodturning & Joinery is by Charles Sandford, there’s furniture by designer Jordan Fleming, and artist and designer Anna Varendorff, and artwork and photography by Brodie Kokkinos.
Staff are friendly when you arrive, happy to have a chat about the neighbourhood and provide you with any pointers. You can check in online, before your arrival, needing only to pick up your room key and show a credit/debit card for pre-authorisation.
Location
StandardX Melbourne is a hotel that harkens back to the group’s roots when it was founded in Los Angeles in 1999. Namely, to offer stylish, unfussy hotels in trendy neighbourhoods that beg to be explored.
Located on Rose Street in Fitzroy, on the site formerly home to excellent coffee roaster Industry Beans (now just up the road), and a gym, StandardX Melbourne provides a great base for exploration of my most frequented parts of Melbourne. In fact, the food and culture neighbourhood tour that I run a few times a month almost directly passes by the hotel.
Fitzroy is an eclectic neighbourhood filled with amazing restaurants, bars, cafes, pubs, street art, independent boutiques, and architecture. On weekends, you’ve got the added bonus of the Rose Street Artist’s Market, and Fitzroy Mills Markets on the same street as the hotel.
Beyond Fitzroy itself, you can head across to similarly trendy Collingwood, or catch the 96 tram, a four minute walk-away on Nicholson Street, to any number of Melbourne hotspots. Head north along the tramline and you’ll pass through Carlton, ending up in up-and-coming Brunswick East. Southbound, you’ll pass through the CBD, Southbank, South Melbourne, and end up in bay-side suburb St Kilda.
If walking is more your thing, the CBD is just a 25 minute walk away, via the beautiful Carlton Gardens. The latter is home to venues like the Melbourne Museum, and UNESCO heritage listed Royal Exhibition Building. If you’ve got an event to see at the MCG, or the wider Melbourne sporting precinct, you can get there in less than half an hour by public transport.
Rooms
StandardX Melbourne features 125 rooms, ranging from cosy Standard King rooms, through to spacious Suites featuring views across Fitzroy and the CBD. I stayed in a Deluxe King Room, a more spacious version of the Standard King.
Bright rooms feature floor to ceiling windows, with regular blinds, and black-out blinds that roll down behind them. It’s a clean, fresh design, white and light timber, accented by pops of colour and artwork by local artist, Jane Sinclair.
Rooms are well thought out, plenty of power outlets in useful positions, and an empty bar fridge so you can put your own things in there. USB-C instead of USB-A sockets on the outlets would have been nice, but it’s not a big deal. Above the fridge is a coffee station, with utensils and cutlery tucked away beneath it. To the side, you’ll find storage for luggage, a clothing rack, and a pull out chair.
There’s a small but useable fold-out work space, and a large, comfortable bed with pillows that have a nice balance between firmness and softness. There’s also a pillow menu if you want to swap the standard pillows for something different.
A large TV has free to air channels, music, and streaming. There’s also a portable Bluetooth speaker next to the bed. Moving to the bathroom, it’s a compact affair but also very well designed. There’s a regular and rain combo shower, small but useable mirror, soft towels and bathrobes, and amenities by Davines.
The entire hotel, and all rooms, come with free WiFi.
Amenities
Standard hotels have always been geared towards those that enjoy having a base for exploring a neighbourhood. This hotel ticks the essential boxes, but, you won’t find things like a club room, or a gym on site. What you will find, however is a small retail space called ‘The Box’.
Located next to the reception counter, The Box features mix of daily essentials, wellness items, fashionable goods, snacks and drinks, to enjoy on the go or in your room. It’s a great selection of stuff, featuring mostly local goods, including several things that I have in my own house, and that you’ll find in some of the neighbourhood’s best bars and restaurants.
Eat & Drink
There’s two food and drink options at StandardX Melbourne – ground floor restaurant, Bistro X, and rooftop bar, On Top.
Bistro X, which opened in December last year, feels more self assured and right for the area than its predecessor, Bang. Headed up by chef Ben John, the restaurant features a French-leaning, modern Australian menu, that showcases the best quality seasonal produce, sourced from independent Aussie producers. Ben’s cooking also draws upon Melbourne’s rich, multicultural tapestry, and incorporates native ingredients. You can read my full write-up of the restaurant here.
On Top, ia a rooftop bar open to hotel guests only, that ticks all of the right boxes. As a Fitzroy regular, I loved being able to look down on the neighbourhood to get a perspective I hadn’t seen before. The view of the CBD skyline is also different than that you usually see. On the menu, you’ll find beer, minimal intervention wines, and cocktails made using artisanal spirits. Almost all drinks are sourced from small-scale, independent Victorian producers.
The Verdict
StandardX Melbourne is a welcome addition to Melbourne’s hotel scene. Fitzroy is one of my favourite neighbourhoods to spend time in as a local, and I think it’s great that there’s a hotel like this in the area. When I travel to other cities, it’s the kind of hotel in the kind of neighbourhood that appeals to me. They’ve focused on all of the things that are important to the sort of traveller who, perhaps ironically, likes to spend most of their time in a city away from the hotel.
The fact that the restaurant and rooftop bar hold their own in the neighbourhood, is a bonus. Even without that, if I was a visitor to Melbourne, StandardX would be high on my list of accommodation options. In fact, I’ve already recommended the hotel to a few like-minded out of town friends.
StandardX Melbourne
62 Rose Street
Fitzroy
Victoria 3065
Australia
Telephone: (03) 9124 4800
E-mail: [email protected]
Website